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Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.


Key Takeaways

  • Affiliate marketing is a marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics.
  • Digital marketing, analytics, and cookies have made affiliate marketing a billion-dollar industry.
  • Firms typically pay affiliates per sale and less frequently by clicks or impressions.
  • The three main types of affiliate marketing are unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing.



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